Google Ads Management for Woodstock and Atlanta Small Businesses
Wise Guys Technologies sets up and manages Google Ads for small businesses in Woodstock, across Metro Atlanta, and remotely anywhere in the US. I build the campaigns, write the ads, and track every call and form back to the keyword that paid for it, all inside an ad account that you own.
Call or text 601-720-4416, or ask for a free look at the account you have now.
Why paid search
Unlike SEO, Google Ads lets you control when and where your business is shown. Turn it on and you can be at the top of the page this week, for the exact searches you choose, in the towns you choose. That control is only worth paying for when the account is set up right. Owners tell me:
- "I'm spending every month and I can't tell what it brings in."
- "Google's rep keeps telling me to raise my budget."
- "I'm paying for clicks from people two states away."
- "My ads show for searches that have nothing to do with what I sell."
- "The agency owns the account, so I can't even see it."
What I do
The first thing I do is a full audit of your website and your current account, so I understand where you stand today. Then I work on the parts that decide whether ads make money:
- Competition analysis. Who is already paying for your searches and what they say.
- Keyword development. The searches that mean someone is ready to call, not just curious.
- Ads by category. Separate ads for each service, written to match what the person typed.
- Tight targeting. Your towns, your hours, your best customers first.
- Negative keywords. A running list of searches you should never pay for.
- Call and form tracking. Every lead is tied to the campaign and keyword that produced it.
- Analytics reporting. A monthly report in plain English: what was spent, what it brought in, what I changed.
The page matters as much as the ad
An ad can only send someone to your site. If the page is slow, broken on a phone, or says something different from the ad, you pay for the click and lose the customer. So I also check for and fix the problems that waste ad money: broken links, code errors, duplicate content, missing pages and server errors. When a campaign needs its own page, I build one. See landing pages.
Why I am good at this
I learned Google Ads by spending my own money. Wise Guys opened in 2013 in Brandon, Mississippi, with a walk-in repair counter, and I ran paid search for my own store, where a wasted click came out of my pocket. That company was later featured in Google's Economic Impact Report for Mississippi.
Wise Guys also spent years on platform work for US Legal Forms, including product search, checkout and upsells: the moments where a visitor decides to act or leave. I bring the same attention to a local service campaign.
What you get and own
- The Google Ads account is in your name, with your card on file. You pay Google directly for clicks.
- Tracking set up in your own analytics, not mine.
- A monthly report and a real person to call or text.
- A quote for my management up front, in writing, and no surprise invoices.
- Leave anytime and keep the account, the history and everything in it.
How it works
- Talk. Tell me what you sell, where, and what a new customer is worth to you. Call or text, or I meet at your business or nearby.
- Audit. I review your site and any ad account you have now.
- Written plan and quote. Campaigns, budget guidance and what I will track.
- Build and launch. Keywords, ads, negatives, tracking and landing pages.
- Manage. I watch the searches, cut waste and improve the ads.
- Report. Each month you see spend, leads and changes.
FAQ
How much should I spend on Google Ads?
It depends on your town, your trade and what a customer is worth to you. I give you a starting budget in the written plan, and you can start small and grow what works.
Who owns the ad account?
You do. It is created in your name, you pay Google directly, and you keep it if you ever leave.
How soon will I get calls?
Ads can start showing the day a campaign launches. The first weeks are for learning which searches turn into customers, and results improve as I cut the ones that do not.
Can you fix an account someone else set up?
Yes. Many accounts have good bones and a few expensive leaks. I start with an audit and tell you what I would change.
Do you also run Facebook ads?
Yes. See Facebook ads management. The two work well together when your Facebook ads follow up with people who searched for you on Google.
Paying for clicks and not sure what you are getting?
Call or text 601-720-4416, or ask for a free look at your account. You talk to Justin, not a sales team.