Marketing

Facebook and Instagram Ads Management for Small Businesses

Wise Guys Technologies creates and manages Facebook and Instagram ads for small businesses in Woodstock, across Metro Atlanta, and remotely anywhere in the US. I build the ads, choose the audiences, follow up with people who already visited your site, and report what it brought in, all inside an ad account that you own.

Call or text 601-720-4416, or ask for a free look at the ads you are running now.

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Mockup of a sponsored social media ad on a phone with a new customer message
Justin JohnsonWise Guys ยท Woodstock, GA

Be everywhere your customers are

Google catches people while they are searching. Facebook and Instagram reach them the rest of the day, before they knew they needed you. That works when the ad, the audience and the page behind it all line up. Owners tell me:

  • "I hit Boost on a post and nothing happened."
  • "I get likes, but nobody calls."
  • "My ads are showing to people who will never be customers."
  • "People comment and message and I don't have time to answer."
  • "I can't tell if any of this is making me money."

What I do

Before any money goes to ads, I make sure your online presence is ready: the page people land on, your Facebook page, and the tracking. Then I work on the parts that decide whether the ads pay off:

  • Ads made for your business. Images, video and words written for your offer and your town, not stock templates.
  • Focused audiences. The people most likely to buy: by location, interest, and people who look like your current customers.
  • Retargeting. Ads that follow up with people who visited your website or searched for you, including visitors from your Google Ads.
  • Comments and messages. I can manage the replies your ads generate so a lead never sits unanswered.
  • Tracking. The Meta Pixel and conversion events set up so calls, forms and sales are tied to the ad that produced them.
  • Monthly reports. What was spent, what it brought in, and what I changed.

Why I am good at this

I have been advertising on Facebook since Wise Guys opened in 2013 in Brandon, Mississippi, first for my own walk-in repair store and then for clients. I still run Facebook and Instagram ads for my own businesses today, so I know what the platform rewards this year, not five years ago.

I also build the pages the ads point to, so the ad and the page say the same thing and the tracking works on the first day. See landing pages.

What you get and own

  • The ad account, the Pixel and the Facebook page stay in your name. You pay Meta directly for the ads.
  • Ads, images and copy you can keep using.
  • A monthly report and a real person to call or text.
  • A quote for my management up front, in writing, and no surprise invoices.
  • Leave anytime and keep the account, the audiences and the history.

How it works

  1. Talk. Tell me what you sell, who buys it, and what a new customer is worth. Call or text, or I meet at your business or nearby.
  2. Check the basics. Your page, your website, your tracking and any ads you have run.
  3. Written plan and quote. Offers, audiences, budget guidance and what I will track.
  4. Create and launch. Ads, audiences, retargeting and tracking.
  5. Manage. I watch results, replace tired ads and move budget to what works.
  6. Report. Each month you see spend, leads and changes.

FAQ

Is boosting a post the same as running ads?

No. Boosting is the simplest version and gives you the least control. A real campaign picks the goal, the audience, the placement and the follow-up, and it is tracked to calls and sales.

How much should I spend on Facebook ads?

It depends on your area, your offer and what a customer is worth to you. I give you a starting budget in the written plan, and you can start small and grow what works.

Do you run Instagram ads too?

Yes. Facebook and Instagram ads run from the same account, and I set up both where your customers are.

Who owns the ad account and the audience data?

You do. Everything is created in your name, you pay Meta directly, and you keep it all if you ever leave.

Do Facebook ads work for local service businesses?

They can, especially for offers people do not search for until they see them, seasonal work, and staying in front of past visitors. For people searching right now, see Google Ads management.

Boosting posts and hoping?

Call or text 601-720-4416, or ask for a free look at your ads. You talk to Justin, not a sales team.